Mkt for Cafe de Coral free essay sample

This report will discuss the marketing plan of Cafe de Coral. This report will have four major components namely marketing strategy, coordination of the marketing mix, action plan, and control. Under the marketing strategy are the four essential elements of the marketing mix such as product, pricing, place, and promotion, each of which will include a detailed discussion on the relevant strategies. Cafe de Coral is the leading fast food brand in Hong Kong. With its average of 300,000 consumers being served daily, Cafe de Coral is undoubtedly the undisputed leading fast food restaurant in Hong Kong. The company attributes its becoming the most successful fast food brand in Hong Kong to its broad experience from being a part of the food and catering industry for 34 years. Since Cafe de Coral has been in the business for such a long time, its proven experience has made Cafe de Coral one of leading companies in Asia. Cafe de Coral is a fast food enterprise that is becoming more and more global. Since Cafe de Coral is the largest restaurant chain throughout the world, it is not surprising that Cafe de Coral is listed in the Hong Kong stock exchange. Cafe de Coral has various business operations and has even managed global expansion. The major business operations of Cafe de Coral include fast food restaurants, institutional catering, specialty restaurants, food manufacturing and distribution, and other international food and beverage enterprises. Since the loyal consumers of fast food restaurants are developing perceptions of fast food outlets because of communicating with other consumers, being exposed to promotions and advertising campaigns, and personally experiencing fast food service in the past, and other sources, international fast food consumption is increasingly becoming popular in the market. In the food service business, it is recognised that marketing strategies should understand the perceptions and preferences of the consumers for quick service restaurants and how these vary across segments. Marketing Strategy With the wide variety of fast food restaurants, the promotional campaigns of Cafe de Coral must develop a perception among people that Cafe de Coral are the best fast food restaurants in Hong Kong and in other countries. The positioning of Cafe de Coral can be enhanced and changed by means of careful and selective promotional campaigns. Cafe de Coral serves various fast foods, mostly served sizzling on a single-serving iron skillet. Cafe de Coral restaurants are fast food versions of favourite Chinese dishes served mostly in high-end restaurants and luxurious hotels. This seems to be though for a fast food chain like Cafe de Coral. On the other hand, technological developments have provided numerous opportunities for the food retailing industry in Hong Kong and elsewhere. Having said this, there is no reason for Cafe de Coral not to consider technology in its marketing efforts. Since the goal is to commercially diversify the market, Cafe de Coral should integrate social network advertising to increase its web presence. There are many ways by which Cafe de Coral may be able to utilize social media marketing in its operation. This may be a marketing strategy that could be launched in 2013 and beyond. Cafe de Coral has to communicate with the different markets that they operate in, inside and outside Hong Kong. Again, the operation is geographically disseminated that it would be impracticable for the business to do such at the individual level. Social marketing medium can therefore provide consumers with more insight about the business while also engaging them in the contents of the site. Cafe de Coral can easily target large portion of the consumer market through social networking sites. The plan is to create value for the consumers through communicating with them through the social networking medium. Social media is considered as new-age platforms where connecting, sharing, communicating, and building relationships are possible. Social media constantly evolves, and it now includes blog and social networking sites such as Facebook, LinkedIn, and Twitter. Capitalizing on the marketing capabilities of the social media is the current wave. These platforms emerged as the leading and the most cost-effective way of promoting brands, leading to greater brand awareness by means of word-of-mouth marketing among others. There will be two components that will be integrated for social networking marketing namely loyalty programme and coupons and discounts. To illustrate: Product strategy Cafe de Coral offers various food selections. The menu of Cafe de Coral is especially designed in order to meet the tastes and budgets of the onsumers. With its 100 items on the menu, Cafe de Coral indeed has a lot to offer. This wide range of food options is made for consumers looking for best-tasting food at affordable prices that comes with an enjoyable dining experience. The food items included on the menu are rotated on a regular basis so that the consumers would have various choices. The standard menus vary from Western cuisine to traditional Chinese dishe s. Cafe de Coral also introduces new products to their consumers regularly. Through social network marketing, new products will be launched to the public. Information on the new food products will be made public through the different social networking mediums. There are two ways by which the social media presence will be utilized. First is through online advertising and promotion including letting the consumers know of daily specials and meal packages and purchasing them through their loyalty cards. Second is through product value by letting the consumers the access to downloadable coupons and discounts by just visiting, liking, and interacting with others on the social networks. Cafe de Coral shall have a branding strategy that focuses on the emotion. This can be coupled with an exclusive loyalty programme. Issuing of loyalty cards could become a structured marketing initiative for Cafe de Coral which aims are rewarding and encouraging the Hong Kong consumers to do repeat purchases. The loyalty card will function as a credit and debit card as well as. People cannot underestimate the power of loyalty cards especially for the affluent consumers who would want to become ethical shoppers as well. Some consumers are not making a purchase for the sole purpose of purchasing. Sometimes, they purchase because of the advocacy behind such purchase. Cafe de Coral may au am at advocacy programmes including fundraising for a special cause. Pricing strategy At this point in time, the pricing strategy of Cafe de Coral is well-received by the food savvy public in Hong Kong, but of course, coupons and discounts will be welcome. In this way, Cafe de Coral can consider a dynamic pricing strategy which Strauss and Frost (1999) noted as a way of diversifying the prices offered for the consumers. That is, the prices of the products can be offered at a lower price when they are loyalty card holders. The same goes if they have downloaded coupons and present them upon purchasing their order where discounted prices will be offered. Nagle and Holden (2000) said that price sensitivity will move along with the changing value effects of the products. This is more so when substitute to the products are known to the consumers. Cafe de Coral is at an advantage since the food products offered are relatively unique wherein there are little substitute to the wide range of products offered by Cafe de Coral. Basically, Cafe de Coral is currently price inelastic, resulting to not having to change prices due to the fluctuating demand. Prices of the new products will be made public through the social networking sites. Discounts will be offered at a specified period of time so that the Hong Kong consumers will be able to taste the new products at a lower launching price. There will be price- and discount-related campaigns like receiving 20% discount coupons for the first 100 visitors and likers of a Facebook campaign, for instance. Place strategy All of the Cafe de Coral restaurants are strategically located. This is done so in order to be easily accessible for its target markets and attract new consumers. Cafe de Coral restaurants can be found in various mixed use districts, business cores, shopping centres, industrial areas (public and private), and housing estates. The modern design and warm ambiance of the restaurants encourage the consumers to come back and attract new consumers. Thus, Cafe de Coral serves as a favourite meeting place for many people. Basically, Cafe de Coral’s social networking profiles will be the new distribution channel. The Internet will be the place where facilitation of purchase of products will take place. With the use of social networking sites at Cafe de Coral’s disposal, it will have greater capabilities of encouraging the locals to try out new meal offerings and to a wider audience. Promotion strategy Cafe de Coral has been committed to Achieving a Hundred Points of Excellence. This catch phrase is now commonly heard from and used by people. Effective advertising campaigns are launched continuously as a part of the on-going campaign of Cafe de Coral to strengthen the Brand. Through these advertisement campaigns, the brand image of Cafe de Coral has been further improved because the campaigns have resulted in the positioning of Cafe de Coral as not only the place for best tasting and affordable food but as a popular meeting place of different people as well. With respect to social networking marketing, there are specific issues that Cafe de Coral will have to deal with, and these points to creating awareness about the social networking presence, loyalty programme, and downloadable discounts and coupons. There should be offline and online strategies. Offline promotional strategies will include different suggestive navigational tools. Some of these are â€Å"Visit Cafe de Coral’s Facebook/Twitter/Youtube page for more details†¦. † or â€Å"Check out our Facebook/Twitter/Youtube page for more information†¦Ã¢â‚¬  In this way, the consumers will be encouraged to visit and explore the web presence of the firm. Another way of showing potential consumers with the new products at Cafe de Coral is through using direct marketing. Utilisation of virtual portals like train stations, sides of the buses, airport walls and hallways, and leisure parks and gyms must be apparent, announcing the web presence and how to avail the loyalty cards unique to Cafe de Coral as well as coupons and discounts. There are several online promotional strategies that can be utilised in creating consumer awareness. Generating leads and sending potential consumers with direct mails are advisable. Cafe de Coral may easily generate a response through this strategy. The second is through hiring Internet spaces. The third is through online collaborations or by teaming up with the affiliated companies like hotels. Coordination of 4Ps Understanding how the 4Ps interact would be very helpful for fast food restaurants in terms of targeting different segments for promoting fast food and enhancing or changing the perceptions of the consumers. This would result in a higher consumer demand for fast food restaurants. The marketing strategies of Cafe de Coral should reflect a sound understanding of the perceptions of the consumers for fast food restaurants. According to Parry (2004), strategic marketing management is a process that is driven by various fundamental decisions involving the synergism between the product, price, place, and promotion strategies unique to a business like Cafe de Coral. Cafe de Coral must know what matters and what might matter to potential consumers. Perhaps, one of this could be savings considering the very unstable economic conditions. Also, of those things that matter to the potential consumers, which Cafe de Coral should focus? Of course, the locals favour high quality foods and dining at an affordable price, and in accessible places. The social networking marketing strategy therefore can be considered as Cafe de Coral’s way of retaining the market more so because Hong Kong is increasingly becoming a breeding ground for new restaurants and with new concepts and themes. This strategy, including the loyalty programme and downloadable coupons and discounts, will definitely lead to the improvements of the performance and sustenance of the sales and profits. The marketing mix forms part of the relationship building that Cafe de Coral should strive at. Gummeson (2004) said that the strategy will contribute to the return on relationships in the long run wherein the foundation is the establishment and maintenance of consumer relationships at the individual level. The strategy could also mean the changing and complications needs for information, which should come handy. Cafe de Coral invests on its products, processes, and people, offering them at the highest possible quality level. The coordination of these factors is the one delivering value through relation-based sales hence this is the element that will make a difference for Cafe de Coral. The goal is through social media marketing Cafe de Coral would be able to build relationships with the right customers with the right products, with the right prices, at the right places, and through the right channels. Action Plan The action plan for the social marketing strategy will be divided into two phases. The first is through creating the social media presence and second is through promoting the social media presence. Spontaneously, the loyalty programme will be detailed and the downloadable coupons and discounts will be carefully planned. The social media presence will provide information to the consuming locals. It will also have an indirect commercial function since transactions will not be made through the sites, but the sites will have downloadable coupons and discounts that can be directly used when they purchase at any Cafe de Coral store. It would be best for Cafe de Coral to hire an expert on social media marketing. Social media marketing experts will develop highly customized social media marketing campaigns for Cafe de Coral encompassing different social media channels. The experts will devise the social media marketing plan after a thorough business needs assessment of Cafe de Coral. This will be followed by implementing the social media marketing strategies in lieu with the results of the assessment. This can result in highly targeted market that will have retained interest in the brand. In the second phase, word of mouth is the most effective way to promote the social media presence. However, Cafe de Coral will utilise various website promotional strategies as noted above. Budget Since the objective of having a social media presence is long-term, free online social media marketing services must be avoided. While the creation of social media presence is free of charge, hiring an expert to do that for the firm and maintaining the social presence may be costly. However, Cafe de Coral will not spend more than HK$50,000 for such on a yearly basis, so this should be a conservative estimate. Implementation The first phase of the action plan will take about 3 months – 1 month for the actual creation of the social media presence and 2 months for pilot testing, analysing, and implementing it. After the social media presence has been launched, it can now be promoted through the activities discussed.

Quantitative Derivatives and Risk Management †MyAssignmenthelp

Question: Discuss about the Quantitative Derivatives and Risk Management. Answer: Introduction Risk Management is one of the most crucial tools that help in risk identification, development of plan, and reduction of the impact on the risk factors on the project (Lam 2014). The project of Website development for Car Rental is largely influenced by the people involved in the project. Hence the impact of the people on the activities of the project is also very huge. The implication of the risk management would help in identifying the probability of the occurrence of the risk factors on the project that could be raised due to the people involved in the project. The major risk factors due to people that can have an impact on the operations of the project are absence of skilled staff, problem in recruitment, medical issues in the staff, and absence of training for the staff (McNeil, Frey and Embrechts 2015). The factors of risk would cause the major issues in the obligations of the project successfully. The use of the risk management would provide the option for the development of the successive and integrated communication management. The development of the operations was supported by the implication of the operations for development and integration of the operations that are required for the integration of the effective operations. The risk assessment for the project of Website Development for Car Rental is done for analyzing the various risks of the project along with the type of the risk (Glendon, Clarke and McKenna 2016). The risks identified in the project were absence of skilled staff, problem in recruitment, medical issues in the staff, and absence of training for the staff due to the people involved in the project. The types of the risk are dependent on the procurement of the operations of the project and the formation of the successive development operations (Chance and Brooks 2015). The analysis of the factors of the risk would help in listing the operational development of the risk associated with the development of the operational risk assessment. The risk is highly dependent on the people associated with the project. The implication of the successive project integration plan had resulted in forming the development of the improved operations (Wolke 2017). The nonattendance of talented staff is the significant issue of the task as the entire undertaking is about advancement of the site and the nonappearance of the gifted labourers would bring about hurting the activities. The issue in enlistment would bring about framing the significant issues in the consummation of the undertaking. The issues identified with the restorative foundation of the staff would likewise bring about framing the issues in the fruition of the task (Bessis 2015). The nonappearance of preparing offices of the staff would bring about shaping real issue in the task of site advancement of auto rental. Risk assessment S. No. Risk Factor Description Probability Severity Rating Mitigation 1 Absence of skilled staff The absence of skilled staff is the major problem of the project as the complete project is about development of the website and the absence of the skilled workers would result in harming the operations. Medium High High External Staff should be included 2 Problem in recruitment The problem in recruitment would result in forming the major issues in the completion of the project High Low Medium Proper Recruitment method should be used 3 Medical issues among staff The issues related to the medical background of the staff would also result in forming the issues in the completion of the project Medium Low Low Proper Treatment and leave allowance should be given 4 Absence of training for the staff The absence of training facilities of the staff would result in forming major issue in the project of website development of car rental Low High Medium Advanced training methods should be used for ensuring that the staff are trained effectively Risk Priority Matrix Probability Severity Low Medium High Low Medical issues among staff Problem in recruitment Medium High Absence of training for the staff Absence of skilled staff Risk Control Risk control can be implied with the help of implementation of the mitigation strategies listed in the previous section of risk assessment (Hopkin 2017). The control of the risk factors would be done by the help of control implementation process. The steps of control implementation process are given below, It is the first step of implementation of the risk control as the factors of risk would be analysed for making the control plan that would be followed for implementing the improved risk control plan for the project. The strategies like external staff should be included, proper recruitment method should be used, proper treatment and leave allowance should be given, and advanced training methods should be used for ensuring that the staffs is trained effectively should be developed. These strategies form the basis of the implementation of the risk control processes. The deployment of the effective strategies would help in decreasing the probability of errors in completing the project. The developed strategies are prioritized and implemented for listing the deployment of the successive and developed operation model. The implementation of the strategies is helpful for ensuring that the project is implemented and the factors of risk are negated. The various risk factors for the project and their impact on the project schedule is given below, Risk Factors Impact on project schedule Absence of skilled staff The absence of skilled staff would result in forming the major issues in the development of the final project deliverable. Problem in recruitment The recruitment issues would tend to result in lacking the project with expertise professionals that are able to do the task successfully. Medical issues among staff The medical issues would tend to delay the operations of the project as the workers would not be able to work in the stipulated time Absence of training for the staff The absence of staff training would tend to result in causing the major setback for the workers and professionals. References Bessis, J., 2015. Risk management in banking. John Wiley Sons. Bromiley, P., McShane, M., Nair, A. and Rustambekov, E., 2015. Enterprise risk management: Review, critique, and research directions. Long range planning, 48(4), pp.265-276. Chance, D.M. and Brooks, R., 2015. Introduction to derivatives and risk management. Cengage Learning. Glendon, A.I., Clarke, S. and McKenna, E., 2016. Human safety and risk management. Crc Press. Hopkin, P., 2017. Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Lam, J., 2014. Enterprise risk management: from incentives to controls. John Wiley Sons. McNeil, A.J., Frey, R. and Embrechts, P., 2015. Quantitative risk management: Concepts, techniques and tools. Princeton university press. Wolke, T., 2017. Risk Management. Walter de Gruyter GmbH Co KG.

Sample of High Scoring Essay GRE Practice

Sample of High Scoring Essay GRE PracticeThere are several reasons why someone could be searching for a sample of high-scoring essay GRE practice. Most people who have taken the test and still can't get that perfect score they wanted would be willing to at least learn how to prepare for the test properly. The reason is that there are many ways of going about it.Among the best ways to go about it is by taking a class or paying a very low fee for a tutor in the form of GREGORY GREENWALD. Ggregory is well known for writing and teaching the most effective way of writing the GRE which many people are now using.There are many sites on the internet that may appear to be absolutely free, but in reality may be nothing more than a tutorial. This is particularly true with an online class where most people will pay whatever the cost is in order to get their money's worth.Learning the techniques and methods that Ggregory teaches can save you a lot of time, money and effort. And most of the time, you will come out the other side more prepared and knowledgeable in the study of the test.The only disadvantage to an online course like this is that it will only take a huge amount of time to learn the material. However, you will eventually get good enough to write and answer the test.There are also other ways of learning the strategy of writing the test, but this is not as effective as it is when you are learning with Ggregory. Most importantly, the lessons with Ggregory are taught with many examples to help students understand the things they are supposed to do and the situations they will encounter.Learning this way of writing can save you a lot of time, money and stress, but remember that you need to study a lot in order to excel. Also, take time to review your GRE GRE practice essay and see if you are able to figure out the mistakes you made during the test.

Kerala Quiz Essay Example

Kerala Quiz Essay Kerala History Quiz 1) The only Malayalee to be mentioned in the autobiography of Gandhiji is ? A) Barristor G. P. Pillai B) Sardar KM Panikkar C) Sree Narayana Guru D) K. Karunakaran 2) Who is the father of Malayalam Language? A) Kumaranasan B) Ezhuthachan C) Vallathol D) G. Sankara Kurup 3) Which is the first Bank in Kerala A) Muthoot Bank B) State Bank of Travancore C) Catholic Syrian Bank D) Nedungadi Bank 4) Who was known as Kerala Simham (Lion of Kerala) A) Marthanda Varma B) Velu Thampi Dalawa C) Pazhassi Raja D) None of these 5) The first Keralite to become a State Governor was ? A) V. P. Menon B) R. Sankar C) Jyothi Venkitachalam D) Fathima Beevi 6) Name of the Ship in which Vascoda Gama came A) Saint Gama B) Saint Antony’s C) Saint Gabriel D) None of these 7) Who was the first Congress Chief Minister of Kerala? A) Pattom Thanupillai B) R. Sankar C) K. Karunakaran D) EMS 8) First Mamankam festival or Mamangam festival of Kerala was held in A) AD 78 B) AD 780 C) AD 789 D) AD 829 9) The First Europeans to come to Kerala was A) The Portuguese B) Dutch C) French D) British 0) First Malayalam Dictionary was compiled by A) Sreekanteswaram Padmanabha Pillai B) Mahakavi Vallathol Narayana Menon C) Hermann Gundert D) General Knowledge Quiz Blog 11) The first Jewish Synagogue in Kerala was set up in A) Kodungalloor B) Mattanchery C) Kochi D) Manjeri 12) The fist women Governor of Kerala was A) Fathima Beevi B) Jyothi Venkitachalam C) Anna Chandy D) Sarojini Naidu 13) Which ruler of Cochin started Thrissur Pooram A) Marthanda Varma B) Swathi Thirunal C) Shakthan Thampuran D) Chithira Thirunal 14) The largest irrigation project in Kerala is A) Kallada B) Malampuzha C) Pallivasal D) Neyyar 15) Vaikkom Satyagraha was in the year A) 1920 21 B) 1930 – 31 C) 1919 20 D) 1924 25 ************************* Answers 1) A) Barristor G. P. Pillai 2) B) Ezhuthachan 3) D) Nedungadi Bank 4) C) Pazhassi Raja 5) A) V. P. Menon 6) C) Saint Gabriel 7) B) R. Sankar 8) D) AD 829 9) A) The Portuguese 10) C) Hermann Gundert 11) A) Kodungalloor 12) B) Jyothi Venkitachalam 13) C) Shakthan Thampuran 14) A) Kallada 15) D) 1924 25 We will write a custom essay sample on Kerala Quiz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kerala Quiz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kerala Quiz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Radio Astronomy in the Desert

Radio Astronomy in the Desert If you drive across the Plains of San Agustin in central west New Mexico, youll come across an array of radio telescopes, all pointed toward the sky. This collection of big dishes is called the Very Large Array, and its collectors combine to make a very large radio eye on the sky. Its sensitive to the radio part of the  electromagnetic spectrum  (EMS). Radio Waves from Space? Objects in space give off radiation from all parts of the EMS. Some are brighter in some parts of the spectrum than others. Cosmic objects that give off radio emissions are undergoing exciting and energetic processes. The science of radio astronomy is the study of those objects and their activities. Radio astronomy reveals an unseen part of the universe we cannot detect with our eyes, and its a branch of astronomy that began when the first radio telescopes were built in the late 1920s by Bell Labs physicist Karl Jansky. More about the VLA There are radio telescopes around the planet, each tuned to frequencies in the radio band that come from naturally emitting objects in space. The VLA is one of the most famous and its full name is the Karl G. Jansky Very Large Array. It has 27 radio telescope dishes arranged in a Y-shaped pattern. Each antenna is large - 25 meters (82 feet) across. The observatory welcomes tourists and provides background information about how the telescopes are used. Many people are familiar with the array from the movie Contact, starring Jodie Foster.  The VLA is also known as the EVLA (Expanded VLA), with upgrades to its electronics, data handling, and other infrastructure. In the future it may  get additional dishes.   The VLAs antennas  can be used individually, or they can be hooked together to create a virtual radio telescope up to 36 kilometers wide! That allows the VLA to focus in on some very small areas of sky to gather details about such events and objects as stars turning on, dying in supernova and hypernova  explosions, structures inside giant clouds of gas and dust (where stars might be forming), and the action of the black hole at the center of the Milky Way Galaxy. The VLA has also been used to detect molecules in space, some of them precursors to pre-biotic (related to life) molecules common here on Earth.   VLA History The VLA was built in the 1970s. The upgraded facility carries a full observing load for astronomers around the world. Each dish is moved into position by railroad cars, creating the correct configuration of telescopes for specific observations. If astronomers want to focus on something extremely detailed and distant, they can use the VLA in conjunction with telescopes stretching from St. Croix in the Virgin Islands to Mauna Kea on the Big Island of Hawaii. This larger network is called the Very Large Baseline Interferometer (VLBI), and it creates a telescope with a resolving area the size of a continent. Using this larger array, radio astronomers have succeeded in measuring the event horizon around our galaxys black hole, joined the search for dark matter in the universe, and explored the hearts of distant galaxies.   The future of radio astronomy is big. There are huge new arrays built in South America, and under construction in Australia and South Africa. Theres also a single dish in China measuring 500 meters (about 1,500 feet) across. Each of these radio telescopes is set well apart from the radio noise generated by human civilization. Earths deserts and mountains, each one with its own special ecological niches and landscapes, are also precious to radio astronomers. From those deserts, astronomers continue to explore the cosmos, and  the VLA remains central to the work being done to understand the radio universe, and takes its rightful place with its newer siblings.

Zhang Yi Mou film-makers Movie Review Example | Topics and Well Written Essays - 1750 words

Zhang Yi Mou film-makers - Movie Review Example Let us overview some of the films of Zhang Yi Mou in order to find out what they are trying to show to the audience, and in the end try to see what similarities exist in his films and in the way the director presents them. The movie "Raise the Red Lantern", filmed in 1991, is one of the earliest works of Zhang Yi Mou, but nevertheless represents an astonishingly mature genre of melodrama. Indeed, while offering the audience rich and beautiful imagery, this picture is in essence a bitter story of Chinese sexual politics. That the films events take place in 1920s should not distract us from the fact that dangerous traditions may still be present in todays China as well. The movie begins as young Songlian after her father dies leaves college and becomes the fourth wife of Chen, a rich older man. However, this new life of Songlian is hardly a happy one because of a hostile atmosphere within her new family where each wife competes for preference from the side of their husband. Initially, Songlian attempts to win through in this contest, but the worth of the prise is hardly justified - it is the sexual attention of the husband, who himself is almost ignored by the camera. Power is distributed between wives b y the masters choice where to spend night, and the chosen wife may enjoy foot massage and the right to appoint menu for the next day. Here, we can understand the name of the film - according to an old tradition, red lanterns mark the place where the master wants to spend the night. Quite symbolically, if the master is absent lights go out as well as his attention to a wife. So, it is in this environment that Songlian attempts to outwit the ageing first wife, the apparently attentive second wife, and the secretive third wife. The faked pregnancy of Songlian temporarily endows her with power, but when the truth is uncovered the fate of Songlian is predetermined - her red lanterns are destined to remain dark. Finally, the girl becomes mad, and, ironically, the film ends with the arrival of the fifth wife. This plot is probably used by the director to indicate the ways in which we ourselves tolerate our own subjugation and ideological oppression, and this is true for people of different times, nationalities and positions. It is also quite indicative that "Raise the Red Lantern" was prohibited in China. "The Story of Qiu Ju", filmed in 1992, is another fascinating picture about a Chinese woman. The heroine of the film, an idealistic and obstinate peasant, strives for justice to be served after her husband gets hurt by the village authority. For Qiu Ju this incident is an extreme example of power abuse, so she can only be appeased by an apology, which she cannot obtain. In this situation, even despite being pregnant, Qiu Ju goes to town to settle her pressing issue with authorities there. But there she again fails to get satisfaction as all that she is offered is a financial settlement without recognition of guilt and public excuse. Then the woman carries her matter further to the city level, to the county level, until she reaches the capital authorities. Qiu Jus crusade against bureaucracy provides a comprehensive picture of modern China with its striking contrast between rural and city life. At the same time, the story of the peasant woman investigates different moral issues in a b ureaucratic society. However, above all stands the convincing and moving

English final Essay Example | Topics and Well Written Essays - 1000 words

English final - Essay Example After the incident of the Fukushima catastrophe, authorities have of late come to reconsider the safety protocols and designs of nuclear reactors as a mode of becoming equipped for impending calamities in case they do occur. However, most of those charged with making policies contend that nuclear power is fundamental in bridging the energy insufficiency regularly experienced by most nations because of increasing needs for energy due to industrial development. The nuclear calamity at Fukushima has accentuated majority of the arguments and counterarguments concerning the dire need to accept and adopt nuclear energy (Pineda, 2013). This paper seeks to evaluate the viability of the use of nuclear energy as compared to the challenges that it presents to the contemporary world in both the United States and other nations. There are many impediments and challenges to nuclear power usage and adoption both within the United States and many other countries globally. ... Most people argue, which I agree with, that the use of nuclear energy has the potential to bring about climatic variations; nevertheless, there have remained apprehensions that despite its acceptance, energy costs are expected to upsurge which is a major public fear. Nuclear power setups have encountered resistance in the modern-day world owing to disagreement in relations to its safety that can be owed to reactors failure because of inadequate training, lack of or absence of maintenance, deprived designs and lack of adequate research relating to the complications bedeviling the plants. Similarly, the issue or problem of storing wastes from nuclear reactors has proven to be administratively problematic due to the environment conservational anxieties raised by nation-states and other troubled stakeholders (Gleason et al. 2001). I have already come across literature that suggests that many countries on planet earth have protested or expressed their suspicions that the wastewater emanat ing from the nuclear plants may possibly have reached into waterbodies, as a result polluting it and making it unfit for human consumption (Futami, 2013). In order to ensure that nuclear energy remains both a viable option for energy for the United States and other nations, governments have enacted nuclear programs that are multifaceted in nature. This means that the regulations and policies address the barriers and the challenges inhibiting the development of nuclear energy and ensuring its safety in terms of the health of human beings (Sidel & Levy, 2007). This has been achieved through the addressing of opportunities that aim at developing new technologies and the intellectual capital to shape the global nuclear energy policy and infrastructure.