Social Media Use In Business Communication Tool †Free Samples

Question: Discuss about the Social Media Use In Business Communication Tool. Answer: Introduction The technology is changing with time and so are the people changing to walk with the world. The social media is proved to be a boon in this sector. In any customer service company, it usually uses social media on routine basis to communicate with consumers, workforce and other companies. There are some kinds of people who live for social media these days (Bretschneider Parker, 2016). These kinds of people help in advocating for accessing social media platforms while at work however, for companies that aim more time as well as resources in order to create an amazing corporate base for social media and strategy surrounding it. However, many organizations remain skeptical of related places within its boundary. Discussion Following is the detailed discussion: - Business connections: - social media and its usage has been a trending topic of research and discussion in recent time. The discussion is based on the good, the bad as well as on the ugly part associated with social media. This on one hand can be a powerful medium of branding as well as engaging tool that can sometime make and sometimes break the reputation or goodwill of the brand. The platform cannot solely help in driving more and more revenue in the business (Scott, 2015). It is also important to understand that companies cannot expect social media to work as their complete marketing or customer based engagement tool adopted by company. Instead, it is an important part of a bigger strategy. When social media is incorporated in large scale marketing initiatives, social media can provide an important value for the company as well as for the consumers. Helping employees: in the internal environment, there are applications that can help to create a more socially charged work culture which also help in fostering association as well as innovation. There are number of social networking apps that also provide the workforce with different spaces where people can engage with one another, discuss more ideas, and many more. There are multiple platforms that permit the workforce to associate in easy manner and also enable communication in two way manners with consumers, employees and other partners (Guo Saxton, 2014). There are number of tools on social networking like Tempo social is an effective tool that provides easily used to provide a support to many social based businesses. Helping in providing success to customers: any customer who uses such knowledge center is quite familiar with social media platform and different tools associated with it. Social media network help in interacting with customer and clear their question and it will also alert the company to respond in proper manner. This way, company gets trusted answers to the queries and straight from the employees end (Treem Leonardi, 2013). Tools used by social media network provide a more personal level of interaction with varied ways to communicate with the company. Social media apps provide the workforce with the tools that they require connecting with each other as well as with consumers. Therefore to access the huge wealth of knowledge existing within the company. Social media network also assist the company to take rapid and efficient share of content and knowledge with everyone as well as with the consumers (Mergel Bretschneider, 2013). Recommendations Following are the recommendations while using social media as a tool in organization: - Marketing: different social media platforms give a lot of options for marketing the product and services. When companies post any kind of advertisement, the audience can stop following the activities altogether. At the place of hitting the users over so many advertising, it is crucial to provide tips on how to utilize the product or service in proper manner. For instance a clothing retailer can write a blog on how to put different kind of looks in different ways. It is important to give them a valid reason to customer to stay engaged (Trainor et al, 2014). Updates real-time: - social media platform permit the company to interact with the audience in the rapid manner. there are number of food trucks for instance, usage of social media like Twitter to interact where they are going to be on that specific day consisting last minute planning with different modifications (Ngai et al, 2015). Building of the relationships: different social media network can help in building relationships that exist between the business as well as the consumers. The customer should comment on the post and one can also provide a right kind of glimpse with right one into the private life of people. For instance, a restaurant owner may post on social media about customers and the food they consume. This can further help in building the business into society, raising the possibility of getting repeat and constant business (Ngai et al, 2015). References Bretschneider, S., Parker, M. (2016). Organization formalization, sector and social media: Does increased standardization of policy broaden and deepen social media use in organizations?.Government Information Quarterly,33(4), 614-628. Guo, C., Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy.Nonprofit and Voluntary Sector Quarterly,43(1), 57-79. Mergel, I., Bretschneider, S. I. (2013). A three?stage adoption process for social media use in government.Public Administration Review,73(3), 390-400. Nah, S., Saxton, G. D. (2013). Modeling the adoption and use of social media by nonprofit organizations.New Media Society,15(2), 294-313. Ngai, E. W., Tao, S. S., Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), 33-44. Scott, D. M. (2015).The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Treem, J. W., Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.Annals of the International Communication Association,36(1), 143-189.